All Aboard the Harry Potter Promotional Express; An Author's Promotional Juggernaut Keeps Rolling On
By ALAN COWELL
J. K. Rowling, the creator of Harry Potter, insists that she does not regard herself as a celebrity. But the assertion rings a little hollow when you are traveling in a style once reserved for royalty, in a personal train full of plush and brocade, crisscrossing Britain. Of course this train -- the Hogwarts Express, named for the train that takes Ms. Rowling's blockbuster creation to the Hogwarts School of Witchcraft and Wizardry in all four Harry Potter books -- is the centerpiece of a publicity stunt timed to celebrate and feed the frenzy stirred by the latest in the series, ''Harry Potter and the Goblet of Fire,'' published to great hullabaloo today. And the apparent luxury -- dining car resplendent with white linen and crystal, sleeping car for Ms. Rowling and the entourage from Bloomsbury, her British publisher -- is not quite the magical ride of the novels.